1. Analyst View

2. Vietnam - An Attractive Retail Market

3. Changing Market Dynamics
     3.1 No Entry Barrier
     3.2 Purchasing Power and Consumer Spending
     3.3 Economic Liberalization
     3.4 Developing Trend of Modern Retailing
     3.5 Online Retailing
     3.6 Non-food Retailers
     3.7 International Brands and Luxury Goods

4. Retail Market Performance
     4.1 Retail Sales
            4.1.1 Food
            4.1.2 Non-food
                      4.1.2.1 Clothing
                      4.1.2.2 Footwear
                      4.1.2.3 Cosmetics and Toiletries
                      4.1.2.4 Perfumes and Fragrances
                      4.1.2.5 Furniture
                      4.1.2.6 Household Cleaning Products
                      4.1.2.7 Consumer Electronics
                                   4.1.2.7.1 TV Sets
                                   4.1.2.7.2 Mobile Handsets
                                   4.1.2.7.3 Personal Computers
                                   4.1.2.7.4 Washing Machines
                                   4.1.2.7.5 Others
     4.2 By Province
            4.2.1 South East
            4.2.2 Red River Delta
            4.2.3 Mekong River Delta
            4.2.4 South Central Coast
            4.2.5 North Central Coast
            4.2.6 North East
            4.2.7 Central Highlands
            4.2.8 North West
     4.3 By Ownership
            4.3.1 State-owned Companies
            4.3.2 Non-state-owned Companies
            4.3.3 Foreign-owned Companies
     4.4 By Retail Format
            4.4.1 Traditional Market
            4.4.2 Supermarket
            4.4.3 Hypermarket and Warehouse Clubs
            4.4.4 Convenience Stores

5. Consumer Behavior Pattern

6. Product Affordability Analysis

7. Key Industry Hurdles
     7.1 Skilled Staff
     7.2 Retail Space and Cost
     7.3 Trade Barriers and State Subsidiaries
     7.4 Infrastructure

8. Competitive Landscape