According to a new research report "Poland Supermarket Outlook to 2012" by RNCOS, increasing investments by retailers in supermarket and drifting consumer preference will drive the share of supermarkets in grocery retail. It is anticipated that by 2012, supermarkets will account for around 20% of the total grocery retail sales in Poland from 12% in 2008. The increasing penetration of supermarket chains will be driven by favorable consumer behavior and unprecedented growth in the grocery retail sales at supermarkets.

Also, changing market dynamics and stiff competition in urban areas have forced these chains to enter smaller cities and rural areas. Till now, supermarkets have restricted themselves to urban areas which have been contributing more than 90% towards the top line growth of these chains. Smaller towns still remain an unexplored territory for chains operators' who are facing intense competition in urban market. By tapping smaller towns, chains operators can continue to drive their top as well as bottom line growth and can also succeed in their vertical expansion plans by entering various sub markets.
 
The Polish supermarket industry has expanded considerably over the past decade and has remained one of the fastest growing segments of the organized retail industry. The phenomenal growth in the supermarket segment has been driven by the entry of foreign retail chain operators as compared to domestic retail chain operators. In future, these chains will shift their focus towards smaller towns and cities from urban areas.

"Poland Supermarket Outlook to 2012" is an extensive research and objective analysis on the growing supermarket industry in Poland. This report helps clients to analyze the factors critical to the success of supermarket industry in Poland. Detailed data and analysis helps investors, financial service providers and global banking players navigate through the latest trends in the Polish supermarket industry.

The report provides segment-wise analysis, forecast, consumer behavior, and the areas for the future growth. The extent of the information covered in the report helps in understanding the market dynamics and the corresponding factors responsible for transformation of the industry.

For more information visit: http://www.newsonretail.com/Report/IM032.htm